Steve Trahanas - Digital Marketing Trends, Strategies And Tactics

Social media changed the digital marketing landscape. Today, new forces are changing digital marketing again.

There’s more emphasis today on personalization, video, micro-content stories, artificial intelligence, visual search and voice search. Steve Trahanas moving toward a world where technology will be integral in all aspects of our lives, including work, family and social interaction.

Digital marketers already know the value of SEO and its ability to help rank higher on search engines. Today’s marketing strategy is shifting toward new mediums for attracting and appeasing customers.

Digital marketing trends suggest customers’ priorities have also changed. They expect convenience, 24/7 availability, a direct conversation style, accurate information, customized services and recommendations.

Digital marketers today should keep one goal in mind: Customer satisfaction. You need to offer your audience an unforgettable experience.

To achieve this and measure your results, you can analyze website user data. User-generated content is also information that can provide insights into how your offering resonates with customers.

Insights Instead Of Data

Today, analytics, data, reports and dashboards are in every marketing and sales technology product. Steve Trahanas says But knowing what that data tells you and exactly what to do about it remains elusive. Going forward, insights will be the currency of marketers and sales operations experts.

Those insights, when properly prioritized, will drive the action plans that optimize tactical performance and improve results from both marketing and sales executions. Tools like MAXG, an insight and recommendation engine, tell marketers what exactly to do and in what order to do it.

Chatbots

Customers love their personalized support, while businesses save time, money and resources. Chatbots are the modern customer support assistant. They listen to you, answer questions and resolve issues within seconds. Chatbots learn more about you as you share more information with them. The banking and pharmaceutical industries rely heavily on chatbots to look after small tasks and answer repetitive questions.

Chat has enabled conversational marketing, a new form of marketing that allows prospects to skip the form or the email and start an immediate conversation with marketing or sales. This typically accelerates the sales process and provides an upgraded experience for the prospects.

Artificial intelligence will push customer service into a new age. AI is at the heart of this new chatbot wave. It analyzes consumers’ actions and search patterns, and pulls information from social media channels to better “train” the chatbot. This also assists brands in developing a deeper understanding of how to better serve their customers.

The Personal Aspect Of Every Customer

Your next product or service may be the result of your customers’ feedback. Social media platforms allow you to offer interactive and customized brand experiences. Brands should think about bringing a personalized touch across all of their marketing channels.

You can increase sales and customer loyalty by working on personalized emails, content and experiences. This opens the door to having a stronger connection with your customers.

Personalized emails deliver relevant messages with the right tone. They show you care about your customers. A core part of your digital marketing strategy should be about offering the same level of attention to all of your customers, whether they’re first-time shoppers or repeat purchasers.