Steve Trahanas - Affordable Digital Marketing Strategies

Launching a new company means, you need to make the most of exposure to garner a client base. However, in the digital space you will be facing millions of competitors who are in the same business. So what is a new brand to do especially if you are strapped for cash? Here is when digital marketing strategies can either make or break your company.

Social media is your friend

Almost everyone is on social media now. Thus, it is not surprising that brands are trying to make the most of social networking sites to connect with consumers. Steve Trahanas says Not only is social media cost effective, but it is also a direct link to your target demographic. The first rule of making the most of social media would be to be a consistent presence. Try your best to post content regularly, as this is a way of establishing your online presence. Additionally, ensure that your posts have a uniformed identity. This means do not digress from what your overall brand message is.

When using social media as a digital strategy, keep in mind that this is all about the customer. Companies that fail at social media are those that primarily use these avenues for promotional content trying to boost their brand. Nobody wants to go through a new feed constantly reading about what you offer and how your brand is the best. Instead, engage your online followers with information that they will find interesting and that they would like to share with their own social circles. Promotional content can be thrown in once in a while, but it should never be your main focus.

Talk to your customers. Brands that have a large social following tend to be those that make a human connection with their customer base. Interact with them as valuable members of your brand rather than treating them as an audience your regurgitating content to. By interacting with your followers you also get a chance to learn what areas to improve on with your brand and how best to serve them.

Invest in your social platforms

With digital marketing, most start-ups do not realise that there are numerous opportunities to invest in your social media. These different options offer their own set of positives and negatives depending on the scope of your business. Here are a few examples of investment opportunities on the different social platforms:

Facebook Pay to Play

Sponsored tweets on Twitter

Premium services from LinkedIn 

Never underestimate the power of content

One of the most underrated aspects of digital marketing is content. Yet this is what will determine whether you elicit and interest from your audience or not! Why does content remain pertinent? It is because this is what drives your brand's message. Steve Trahanas says If your content is not well formulated, then your target demographic will not understand it and the message will not be passed on. If your content is boring, then your message will be overlooked and your brand will fail online. Before deciding what content you will be publishing online, you need to critically think about the message and see if it effectively fits with your bran image. Secondly, do not skimp on content creation. Investing in writers who understand digital marketing is vital, as they will come up with the appropriate messaging for your brand.

Do not neglect your internal pages

Once you get visitors to your site, you need to try your best to get them to respond to your call to action. The best way of doing this is including tools into your internal pages that will tempt your visitors to respond to your site. Some of the tools and services that you could use include:

Google analytics to establish your visitors' paths around your site and use this to make the experience more user friendly for them.

MailChimp to boost your drip campaigns.

Affordable cart services to make it easier for customers to purchase goods and services directly from your site.

There are numerous other digital strategies that you could employ to try to increase your online presence. Learning what works best for your business and seeking out options that will not break the bank will put you well on your way to having a successful online brand.

Steve Trahanas - Reasons Why Your Business Needs a Strong Digital Marketing Strategy

Digital marketing is a diverse and modern technique to advertise and promote a business to the large community of tech-savvy consumers. How can a company miss the chance to market itself on the internet where opportunities are endless?

As companies move further away from conventional methods of communication and into the modern digital age, the way companies connect with their audience has evolved. Following are some reasons why it is inevitable for growth-oriented companies to create a solid online marketing strategy.

Incredible Reach

Billions of people around the world use the internet to search and find products and services quickly. SteveTrahanas says A well-structured online marketing strategy helps a company connect with a wide audience in less time without spending too much money. No other marketing channel offers this feature. Even a small business can afford to have a website and social media presence.

Customer care solutions

Advertising something in a newspaper or on TV does not allow a business to build relationships with its prospects and customers. On the other hand, digital marketing makes it super easy for companies to listen and fix customers' concerns. A simple Facebook page, for example, can be a great platform where a company can maintain customer care related affairs and engage with its audience in a very effective way.

Measurable results

Online marketing is full of data and insights that a business can generate and get the exact picture of how much it has invested and what is the output. Google analytics is one of the examples of how a user can easily track and measure his marketing efforts.

Increased revenue

A carefully-built digital marketing plan can certainly bring about a dramatic increase in sales and revenue. Steve Trahanas said A business can connect with thousands of its prospective customers, generate leads and grow its revenue.

Competitive edge

Most of the companies are now focusing more on web development, SEO, social media and paid online advertising in order to stay ahead of the competition. It is very hard for a small business to outsmart its giant competitors using traditional marketing channels. Valuable insights help a business understand the behavior of its competitors.

A direction

Online marketing helps a company streamline its identity and goals. Setting well-defined goals for your company becomes easier through a digital marketing strategy, which not only gives your business the right direction to work in, but also helps you track your progress on an ongoing basis.

Online marketing enables a company to use proven strategies and techniques that attract highly targeted traffic.

 Targeting the right audience that delivers the right results is what online marketing is all about. Therefore, follow the modern marketing trends and achieve your business goals in a sophisticated and cost-effective manner. Consult a digital marketing expert to know how digital marketing works and how you can make a good use of it.

Steve Trahanas - A Digital Marketing Strategy Is All It Takes!

All the businesses today need a strategy on the online world in order to market themselves as a brand and promote their businesses worldwide. A digital marketing agency consists of a group of people who are very well-versed with the digital world and marketing techniques online who can help you formulate a unique digital marketing strategy for your company so that your business expands and you get many more business opportunities. Steve Trahanas says the basic steps in order to create a strategy for your company would be customer segmentation, targeting, positioning, goal setting and using smart techniques to achieve these goals.

When a digital marketing agency is hired, they firstly begin by deciding what all mediums to choose in the digital world in order to market your company. Majorly all the agencies provide solutions consisting of an overall approach which includes creating an attractive website with well written and arranged web catalogue, they help you by designing a logo and making your brand more identifiable by giving you a distinct corporate identity.

When formulating a strategy you should select your target audience according to your positioning, brand and products. The next step is to decide which online methods should be used to reach these people. Digital marketing first of all involves a very detailed research of the market. It also includes search engine optimization which helps to increase your website's page rankings when searched on the search engines. Steve Trahanas formulates a strategy which has many on page and off page techniques for the same.

One important thing which the agency takes care of is that all the content you put up regarding your company is very original. They have a creative team who designs all your web pages and the company logo. A digital marketing strategy also has a major chunk which is dedicated to social media. Websites like Facebook and Twitter are used on a tremendously by the agencies in order to let the customers stay in immediate contact with the company. Any new product launch or activity of the company directly gets uploaded on these social media platforms where the people who follow the company can view and comment on these posts.